Brands & IP: A cautionary tale
When Ron Johnson took the helm at J.C. Penney, he told The Wall Street Journal about his high hopes for the chain. “The department store is king of the hill in most countries I go to,” he said. “That’s what we want to achieve at J.C. Penney.” Unfortunately, the maestro behind Apple’s amazingly profitable stores was less successful, to put it mildly, in his 17 […]