The Art and Science of Loaning Against Trademarks

The Art and Science of Loaning Against Trademarks
By: Eric Gul

Trademarks are one of the fastest-growing collateral categories in the ABL sector—due in no small part to the ease with which owners of properly supported brands can sell their products via multiple channels, including e-commerce, m-commerce, wholesale distribution, and retail stores. On the consumer side, younger generations are driving much of the e-commerce and m-commerce demand. […]

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