Tiger Group’s advisory services division has facilitated the sale of athleisure lifestyle brand Outdoor Voices to consumer-focused investment manager Consortium Brand Partners.

After encountering financial distress, Outdoor Ventures engaged Tiger for a two-step process. The first was to provide strategic advice on how to best monetize excess inventory and restructure the company; Tiger would then act as the exclusive agent in a post-restructuring sale process.

“We saw immediately that Outdoor Voices had a very strong core business and culture — not only product development, but also the brand and the team,” Ryan Davis, executive managing director of Tiger Group and leader of the company’s advisory services division, said. “We’re very pleased with this result. The strategic realignment and sale to leader and innovator Consortium has positioned Outdoor Voices for strong growth moving forward.”

The transaction is Consortium Brand Partners’ second acquisition, following its majority stake in Reese Witherspoon’s fashion and lifestyle brand, Draper James, in September 2023.

“With a growth strategy and global expansion plan in place, CBP will focus on preserving and amplifying the three core pillars upon which Outdoor Voices founder Tyler Haney built the company: people, planet and product,” Cory M. Baker, founder and managing partner of Consortium Brand Partners, said. “This commitment aligns with our core values and further adds to its culture of building strong relationships across our partners and global distributors.”